Mortgage Broker Movements

Quarterly Report Q2 2026

Credit Rep movement across the top 10 Licensee Controllers
Period1 April 2026  —  1 July 2026
NoteThis does not include credit licence holders operating under an aggregator. We focus on the larger Credit Licensees and, where possible, link them to their Licensee Controller (aggregator).
Prepared byPadua WealthData and WealthX
Authored byColin Williams
SourceASIC Credit Licence and Credit Representatives Datasets

1.Executive Summary

This report analyses movement of Credit Representatives (natural persons) across the top ten Licensee Controllers over the second quarter of 2026, from 1 April 2026 to 1 July 2026. Q2 2026 is defined by broad-based softening at the top of the market, with resignations outpacing appointments across the top ten as a whole.

Headline Findings
  • Loan Market Group sits at #1 by headcount, ending the quarter at 3,763 reps across its six-licensee footprint (BLSSA, LMG Broker Services, Loan Market, Buyers Choice, Money Quest and Bernie Lewis Home Loans).
  • Connective Credit Services delivered the strongest organic growth at +68 reps, closing the quarter at 3,402 and narrowing the gap on Loan Market Group.
  • Mortgage Choice sits at 6th at 1,154 reps, with Smartline (316) included under its controller total.
  • Finsure's steep −152 decline and Astute's −65 (driven by its Centrepoint Alliance Lending wind-down) were the two clear outliers on the downside.
  • Gross resignations (959) outpaced appointments (853) across the top ten — a −106 net contraction for the quarter.

2.Total Headcount

The top ten's individual-rep headcount fell from 17,854 to 17,748 — a net loss of 106 reps. Business-registered (ABN) reps grew marginally.

Category1 April 20261 July 2026Net Change
Individual Reps (No ABN) — Top 1017,85417,748−106
Business Reps (Has ABN) — Top 1012,83612,872+36

3.Top Ten Standings

Ranked by end headcount at 1 July 2026. Loan Market Group leads the table across its six-licensee footprint, Connective delivered the strongest organic growth (+68), and Mortgage Choice sits at 6th with Smartline included. Finsure's steep −152 decline and Astute's −65 (driven by its Centrepoint Alliance Lending wind-down) were the two clear outliers on the downside.

RankLicensee ControllerStart (1 Apr)End (1 Jul)Net Change
1Loan Market Group3,7363,763+27
2Connective Credit Services3,3343,402+68
3Finsure Finance & Insurance2,7762,624−152
4Australian Finance Group2,3742,397+23
5Lendi Group Distribution1,2211,185−36
6Mortgage Choice1,1331,154+21
7Outsource Financial990967−23
8SFG931960+29
9Yellow Brick Road Group926928+2
10Astute Financial Management433368−65
TOTAL (Top 10)17,85417,748−106

4.Growth Rankings — Net Gains & % Change

Two views of Q2 2026 performance for the top ten Licensee Controllers. Absolute Net Gains highlight the movers by raw broker count; % Change highlights the movers relative to each controller's own book size.

Ranked by Net Gains (absolute)

−1520+68
Net
1Connective Credit Services
+68
2SFG
+29
3Loan Market Group
+27
4Australian Finance Group
+23
5Mortgage Choice
+21
6Yellow Brick Road Group
+2
7Outsource Financial
−23
8Lendi Group Distribution
−36
9Astute Financial Management
−65
10Finsure Finance & Insurance
−152
Absolute view: Connective leads on raw broker growth (+68). Finsure's −152 is by far the largest single-controller loss, roughly 2.3× the next-largest decline.

Ranked by % Change (relative to own book)

−15.0%0%+3.1%
%
1SFG
+3.1%
2Connective Credit Services
+2.0%
3Mortgage Choice
+1.9%
4Australian Finance Group
+1.0%
5Loan Market Group
+0.7%
6Yellow Brick Road Group
+0.2%
7Outsource Financial
−2.3%
8Lendi Group Distribution
−2.9%
9Finsure Finance & Insurance
−5.5%
10Astute Financial Management
−15.0%
Relative view: SFG leads on percentage growth (+3.1%) despite ranking 3rd on absolute gains. Astute's −15.0% is the largest relative contraction, magnified by its smaller base. Loan Market Group and Australian Finance Group rank lower on % change than on absolute change because of their larger books.

5.Appointments & Resignations by Licensee Controller

Gross appointments and resignations for each Licensee Controller across the quarter, rolled up across all Credit Licensees within each controller.

Licensee ControllerAppointmentsResignationsNet Change
Connective Credit Services178110+68
Loan Market Group158131+27
Finsure Finance & Insurance82234−152
Australian Finance Group12198+23
Mortgage Choice4928+21
SFG9465+29
Lendi Group Distribution5692−36
Outsource Financial5376−23
Yellow Brick Road Group5553+2
Astute Financial Management772−65
TOTAL (Top 10)853959−106
Observation: 853 appointments vs 959 resignations across the top ten — resignations outpaced appointments for a second consecutive quarter, consistent with the −106 net contraction.

6.Reps by State — Notable Points

NSW and VIC dominate the state-level distribution for nearly every controller. A few standouts across the top ten:

  • Australian Finance Group carries a strong VIC and WA presence — 828 and 326 reps respectively.
  • Mortgage Choice has a solid VIC and NSW footprint — 564 and 270 reps.
  • Connective is the strongest WA performer in relative terms — 383 reps, roughly 11.3% of its book.
  • Loan Market Group is the clear leader in the Northern Territory.

7.Key Movements — Direct Broker Transfers

Beyond ordinary appointments and resignations, six direct broker transfers between Licensee Controllers were recorded this quarter.

Departing ControllerBrokersReceiving Controller
Australian Finance Group8Connective Credit Services
Connective Credit Services3Australian Finance Group
Connective Credit Services3Loan Market Group
Lendi Group Distribution5Australian Finance Group
Finsure Finance & Insurance6Loan Market Group
Finsure Finance & Insurance4Connective Credit Services

Connective — net inbound from transfers

Connective transferred out 6 brokers this quarter (3 each to AFG and Loan Market Group) but received 12 in (8 from AFG, 4 from Finsure) — a net +6 from direct transfers alone, on top of its organic +68 net change.

Finsure — compounded decline

Finsure lost 10 brokers to rivals via direct transfer — 6 to Loan Market Group and 4 to Connective — on top of its already-elevated resignation count of 234. The clearest driver of its overall −152 decline.

8.Licensees Under Each Controller

Current (1 July 2026) rep count by individual Credit Licensee, rolled up to each Licensee Controller. The top ten controllers cover 23 Credit Licensees in total.

Licensee ControllerCredit LicenseeStartEndApptsResignsNet
Loan Market GroupBLSSA Pty Ltd1,8161,8064353−10
LMG Broker Services8458898642+44
Loan Market7036951624−8
Buyers Choice Licencing22822998+1
Money Quest144144440
Bernie Lewis Home Loans00000
Subtotal3,7363,763158131+27
Connective Credit ServicesConnective3,3343,402178110+68
Finsure Finance & InsuranceFinsure2,7762,62482234−152
Australian Finance GroupAFG2,1642,19411484+30
Mortgage Australia Group210203714−7
Subtotal2,3742,39712198+23
Lendi Group DistributionLendi Group1,2211,1855692−36
Mortgage ChoiceMortgage Choice8118384417+27
Smartline322316511−6
Subtotal1,1331,1544928+21
Outsource FinancialOutsource Financial9789555275−23
Brass Aggregation1212110
Subtotal9909675376−23
SFGMortgage Specialists4364413227+5
Purple Circle2893224714+33
My Local Broker131118518−13
Rate Money Pty Ltd7579106+4
Subtotal9319609465+29
Yellow Brick Road GroupYBR Aggregation7958015044+6
YBR Finance Pty13112759−4
Subtotal9269285553+2
Astute Financial ManagementAstute Fin Management368361714−7
Centrepoint Alliance Lending657058−58
Subtotal433368772−65
TOTAL (Top 10)17,85417,748853959−106
Notable licensee-level movements: Within Loan Market Group, LMG Broker Services grew strongly (+44) while BLSSA declined (−10). Within SFG, Purple Circle posted the strongest single-licensee growth of the quarter (+33). Within Astute, the Centrepoint Alliance Lending wind-down (−58) accounts for the vast majority of the controller's decline. Source: Dashboard 8, wealthdata.com.au/credit-reps.

9.Conclusion

Q2 2026 was defined by broad-based softening at the top of the market, with resignations outpacing appointments across the top ten as a whole.

Loan Market Group holds the largest headcount across its six-licensee footprint. Connective Credit Services delivered the strongest organic growth and continues to close the gap on Loan Market Group. Finsure and Astute face the clearest pressure — one from elevated organic churn, the other from deliberate licence consolidation.

With gross resignations outpacing appointments across the top ten this quarter, Q3 will be worth watching for signs of whether this is a temporary dip or the start of a broader slowdown.

Explore the data: All dashboards referenced in this report are available for free at wealthdata.com.au/credit-reps. Filter by date range, top-N controllers, and drill down into individual Credit Licensees.