Credit Rep movement across the top 10 Licensee Controllers
Period1 July 2026 to 1 October 2026
NoteThis does not include credit licence holders operating under an aggregator. We focus on the number of credit reps listed under their Licensee Controller (aggregator).
Prepared byPadua WealthData and WealthX
Authored byColin Williams
SourceASIC Credit Licence and Credit Representatives Datasets
1.Executive Summary
This report analyses movement of Credit Representatives (natural persons) across the top ten Licensee Controllers over the September quarter, from 1 July 2026 to 1 October 2026. After a soft June quarter the top ten grew again, with seven of the ten controllers adding reps. QED Credit Services has moved into the top ten, replacing Astute Financial Management.
Headline Findings
The top ten grew by 97 reps (+0.5%), from 17,736 to 17,833, and are up 279 (+1.6%) since 1 January.
Loan Market Group remains #1 on 3,765, ahead of Connective Credit Services on 3,465. Loan Market Group, Connective and Finsure have held the top three places since before January 2025.
Connective leads on count, +63 for the quarter and +206 (+6.3%) since January. SFG leads on rate since January, +88 (+9.9%), and moves up to 7th.
QED Credit Services enters the top ten on 373 and grew fastest this quarter, +16 (+4.5%).
Finsure has the largest fall since January, −107 (−3.9%), and Lendi the steepest, −88 (−7.0%). Lendi has declined in every quarter of 2026.
Appointments outpaced exits, 881 to 784, and registered business (ABN) reps rose 119 (+0.9%) to 12,949.
2.Total Headcount
The top ten's individual rep headcount rose from 17,736 to 17,833, a net gain of 97 reps.
Top ten | 1 October
17,833
Individual reps
Net change | quarter
+97
+0.5% on 1 July
Since 1 January
+279
+1.6% in 2026
All 34 aggregators
19,929
+113 this quarter, +99 in 2026
Category
1 Jul
1 Oct
Quarter
Since 1 Jan
Individual Reps (No ABN)
17,736
17,833
+97
+279
Registered Business Reps (Has ABN)
12,830
12,949
+119
+416
Top ten individual reps
1 Jan
1 Apr
1 Jul
1 Oct
Headcount
17,554
17,774
17,736
17,833
Change on prior quarter
+220
−38
+97
New entrants: 687 people new to the register joined a top ten controller this quarter, and 1,832 since January. In all, 2,353 people have joined a top ten controller in 2026, 362 of them from another aggregator.
Basis: These figures use this edition's top ten, with QED Credit Services in place of Astute Financial Management. On that basis the 1 July start is 17,736, against the 17,748 published in our June quarter review.
3.Top Ten Standings
Ranked by headcount at 1 October 2026, with appointments and exits rolled up across all Credit Licensees in each controller, and the change since 1 January.
Rank
Licensee Controller
Start 1 Jul
End 1 Oct
Appts
Exits
Quarter
Since 1 Jan
1
Loan Market Group#1
3,763
3,765
173
171
+2
+85 (+2.3%)
2
Connective Credit Services
3,402
3,465
167
104
+63
+206 (+6.3%)
3
Finsure Finance & Insurance
2,624
2,615
88
97
−9
−107 (−3.9%)
4
Australian Finance Group
2,396
2,417
130
109
+21
+48 (+2.0%)
5
Lendi Group Distribution
1,185
1,175
66
76
−10
−88 (−7.0%)
6
Mortgage Choice
1,154
1,138
30
46
−16
+3 (+0.3%)
7
SFGup from 8th
960
977
85
68
+17
+88 (+9.9%)
8
Outsource Financial
967
976
65
56
+9
−3 (−0.3%)
9
Yellow Brick Road Group
928
932
43
39
+4
+34 (+3.8%)
10
QED Credit Servicesnew
357
373
34
18
+16
+13 (+3.6%)
TOTAL (Top 10)
17,736
17,833
881
784
+97
+279 (+1.6%)
Observation: Seven controllers grew and three declined. Five have grown in every quarter of 2026: Loan Market Group, Connective, Australian Finance Group, SFG and Yellow Brick Road Group. Finsure's June quarter fall of 152 has largely eased, with −9 this quarter.
4.Growth Rankings: Net Gains & % Change
Net gains rank the movers by broker count; % change ranks them against each controller's own book size. Both views are shown for the September quarter and for 2026 to date.
This quarter, ranked by net gains
−630+63
Net
1Connective Credit Services
+63
2Australian Finance Group
+21
3SFG
+17
4QED Credit Services
+16
5Outsource Financial
+9
6Yellow Brick Road Group
+4
7Loan Market Group
+2
8Finsure Finance & Insurance
−9
9Lendi Group Distribution
−10
10Mortgage Choice
−16
Count view: Connective added 63, three times the next largest gain, Australian Finance Group on +21. Mortgage Choice had the largest fall, −16.
This quarter, ranked by % change
−4.5%0%+4.5%
%
1QED Credit Services
+4.5%
2Connective Credit Services
+1.9%
3SFG
+1.8%
4Outsource Financial
+0.9%
5Australian Finance Group
+0.9%
6Yellow Brick Road Group
+0.4%
7Loan Market Group
+0.1%
8Finsure Finance & Insurance
−0.3%
9Lendi Group Distribution
−0.8%
10Mortgage Choice
−1.4%
Rate view: QED Credit Services grew fastest, +4.5%, from the smallest book in the top ten. Loan Market Group's +2 is close to flat at +0.1%.
Since 1 January, ranked by net gains
−2060+206
Net
1Connective Credit Services
+206
2SFG
+88
3Loan Market Group
+85
4Australian Finance Group
+48
5Yellow Brick Road Group
+34
6QED Credit Services
+13
7Mortgage Choice
+3
8Outsource Financial
−3
9Lendi Group Distribution
−88
10Finsure Finance & Insurance
−107
Count view: Connective leads on +206, more than double SFG on +88. Finsure (−107) and Lendi (−88) have the largest falls.
Since 1 January, ranked by % change
−9.9%0%+9.9%
%
1SFG
+9.9%
2Connective Credit Services
+6.3%
3Yellow Brick Road Group
+3.8%
4QED Credit Services
+3.6%
5Loan Market Group
+2.3%
6Australian Finance Group
+2.0%
7Mortgage Choice
+0.3%
8Outsource Financial
−0.3%
9Finsure Finance & Insurance
−3.9%
10Lendi Group Distribution
−7.0%
Rate view: SFG leads on +9.9%, ahead of Connective on +6.3%. Lendi has the steepest fall at −7.0%, against −3.9% for Finsure.
5.Key Movements: Moves Between Top Ten Controllers
Largest routes this quarter
Departing Controller
Brokers
Receiving Controller
Lendi Group Distribution
8
Connective Credit Services
Loan Market Group
6
Australian Finance Group
Loan Market Group
5
Connective Credit Services
Loan Market Group
5
Finsure Finance & Insurance
Australian Finance Group
5
Loan Market Group
SFG
5
Connective Credit Services
Busiest routes since January
Departing Controller
Brokers
Receiving Controller
Lendi Group Distribution
19
Connective Credit Services
Australian Finance Group
16
Connective Credit Services
Loan Market Group
14
Australian Finance Group
Connective Credit Services
14
Loan Market Group
Loan Market Group
12
Connective Credit Services
Australian Finance Group
11
Loan Market Group
Finsure Finance & Insurance
11
Loan Market Group
Finsure Finance & Insurance
8
Connective Credit Services
Connective: the largest gains from moves this quarter, including 8 from Lendi, 5 from Loan Market Group, 5 from SFG and 3 from Australian Finance Group. It lost 18 in total, the largest being 3 to Finsure.
Inside Loan Market Group: 15 people moved from Loan Market Pty Ltd to LMG Broker Services. These moves shift reps between the group's licensees and leave its total unchanged.
6.Reps by State: Notable Points
Queensland led the top ten's state gains this quarter, +37 (+1.3%), helped by QED Credit Services (+18) and Loan Market Group (+11). Queensland is now 34.6% of QED's book.
Connective added 40 reps in VIC, the largest single state move of any top ten controller. It is up 82 in VIC and 56 in NSW since January.
Since January, NSW added the most reps, +79 (+1.3%). Tasmania grew fastest from a small base, +15 (+11.8%), and SA is up 51 (+5.0%).
Finsure is down 54 in VIC and 49 in NSW since January, and Lendi is down 44 in NSW.
Connective holds the most WA reps (382), Australian Finance Group the highest WA share of its book (13.4%). Loan Market Group holds 48.1% of the top ten's NT reps and 40.3% of SA, and Yellow Brick Road Group has 67.6% of its book in NSW.
7.Outside the Top Ten
All 34 aggregator controllers held 19,929 individual reps at 1 October, up 113 for the quarter and 99 since January.
Viking Asset Aggregation had the largest and fastest gain outside the top ten, +22 (+14.4%), with Fintelligence close behind on +21 (+11.1%).
National Mortgage Brokers had the largest and steepest decline, −21 (−6.8%), followed by Beagle Finance, −19 (−5.6%).
EzFunds Holding held 243 individuals at 1 January and none by 1 July. At 1 October, 210 held no credit licence, 28 were at licences outside an aggregator and 5 had moved to other aggregators. This is why all aggregators are up only 99 since January, against 279 for the top ten.
8.Licensees Under Each Controller
Rep count at 1 October 2026 by individual Credit Licensee, rolled up to each Licensee Controller. The top ten span 22 Credit Licensees.
Licensee Controller
Credit Licensee
Start 1 Jul
End 1 Oct
Appts
Exits
Net
Loan Market Group
BLSSA Pty Ltd
1,806
1,784
48
70
−22
LMG Broker Services
889
933
95
51
+44
Loan Market
695
674
19
40
−21
Buyers Choice Licencing
229
232
9
6
+3
Money Quest
144
142
2
4
−2
Bernie Lewis Home Loans
0
0
0
0
0
Subtotal
3,763
3,765
173
171
+2
Connective Credit Services
Connective
3,402
3,465
167
104
+63
Finsure Finance & Insurance
Finsure
2,624
2,615
88
97
−9
Australian Finance Group
AFG
2,193
2,221
115
87
+28
Mortgage Australia Group
203
196
15
22
−7
Subtotal
2,396
2,417
130
109
+21
Lendi Group Distribution
Lendi Group
1,185
1,175
66
76
−10
Mortgage Choice
Mortgage Choice
838
830
27
35
−8
Smartline
316
308
3
11
−8
Subtotal
1,154
1,138
30
46
−16
SFG
Mortgage Specialists
441
441
26
26
0
Purple Circle
322
342
48
28
+20
My Local Broker
118
118
4
4
0
Rate Money Pty Ltd
79
76
7
10
−3
Subtotal
960
977
85
68
+17
Outsource Financial
Outsource Financial
955
959
60
56
+4
Brass Aggregation
12
17
5
0
+5
Subtotal
967
976
65
56
+9
Yellow Brick Road Group
YBR Aggregation
801
811
40
30
+10
YBR Finance Pty
127
121
3
9
−6
Subtotal
928
932
43
39
+4
QED Credit Services
QED Credit Services
357
373
34
18
+16
TOTAL (Top 10)
17,736
17,833
881
784
+97
Notable licensee moves: LMG Broker Services grew by 44, including 15 moved in from Loan Market Pty Ltd, while BLSSA (−22) and Loan Market (−21) fell. Purple Circle (+20) accounts for all of SFG's gain, and Brass Aggregation rose from 12 to 17. Source: Dashboard 8, wealthdata.com.au/credit-reps.
9.Conclusion
The September quarter returned the top ten to growth after a soft June quarter, with seven of the ten controllers adding reps.
Connective Credit Services continues to set the pace by count, for the quarter and the year, while QED Credit Services and SFG are growing fastest from smaller bases.
Across 2026 the pressure sits with Lendi Group Distribution, down in every quarter, and Finsure Finance & Insurance, whose June quarter fall of 152 drives its decline since January. Movement between the large aggregators remains steady, and Connective is the most frequent destination for brokers changing groups.
Explore the data: All dashboards referenced in this report are free at wealthdata.com.au/credit-reps. Change the date range and the number of top controllers, and drill down into individual Credit Licensees. We welcome feedback to make this report more useful.